Graduate / Associate Product Marketing Manager

Belfast, NORTHERN IRELAND | 4 months
This position may have expired!

Job Summary

Belfast
Imperva

£47,383 Average salary of similar jobs | Check Salary...

Job Description


The Opportunity

As an Associate Product Marketing Manager, you will be an integral addition to the product marketing team. To be successful in this role, you will need sharp communication skills and the ability to collaborate with multiple global teams in order to define Imperva’s value and subsequently drive adoption and use of our offerings. 

As part of the Marketing team, Product Marketing owns the development and execution of our feature releases and go-to-market strategy, product positioning and value proposition development, buyer personas, customer marketing, and content for sales & field enablement. We work in cross-functional teams, look for any opportunities to talk to customers and customer-facing teams, believe in going above and beyond to deliver timely, quality materials, and constantly refine our approach based on results. We prioritize work that delivers the most impact and is measurable and achievable. 

What you'll do:

Become an external communications evangelist for Imperva

  • Create and manage compelling content and tools for customer communications.
  • Test new release marketing efforts and approaches for increasing product and feature awareness, engagement, and customer success.

Work across teams:

  • Collaborate with product managers and technical resources to understand upcoming features for related marketing efforts. We'll look to you to distill and communicate why our capabilities are relevant and competitive. 
  • Act as a communications POC for key marketing initiatives, driving product advocacy engagements across multiple product lines.

Proof

  • Drive product trials and in-product messaging.
  • Create messaging and content to support upsells and new logo acquisition.

  • Create case studies and deliver video content to demonstrate product value to customers.

Qualifications 

  • Bachelor’s degree in business management, marketing, communications or equivalent.
  • 0-3 years experience in product marketing, customer communications, marketing communications, customer success, or demand generation for a technical, B2B product.
  • Cybersecurity experience preferred.
  • Experience with marketing automation tools like Marketo is a bonus.
  • Able to coordinate across many teams in different time zones and iterate and deliver on initiatives with strict timelines.
  • Strong attention to detail, with a proven ability to be self-directed, to work with minimal supervision, and to prioritize workloads.
  • Fast learner with outstanding English communication skills and the ability to explain and translate technical concepts into simple and intuitive communications.
  • Be able to provide examples of your work, which may include blogs, release notes, newsletters, videos, or even integration and migration guides.

Rewards

Imperva offers a competitive compensation package that includes base salary, medical, flexible time off and more. It’s an exciting time to work in the security space. Check out our products and services at www.imperva.com  and career opportunities at www.imperva.com/careers .

Legal Notice

Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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