Digital Analytics Manager - Conversion, Luton

Luton, ENGLAND | 7 months
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Job Summary

TUI Travel PLC

£40,167 Average salary of similar jobs | Check Salary...

Job Description

TUI group sees the application of data and analytics as a core source of competitive advantage in the drive to deliver market leading personalised customer experiences which maximise the value captured from our extensive product range whilst operating at maximum efficiency.  This role will be part of a well-established digital analytics team working on multiple websites, including but not limited to,,, which will extend the application of data and analytics to further TUI web development specifically, and joining up the end to end conversion journey of the digital customer.

The Lead Conversion Analyst will act in a lead capacity on key strategic projects which have an analytics solution at their heart.  In this role the lead consultant will face off directly with a senior sponsor(s) and will deliver analytical solutions focused on Conversion Rate optimisation activity, which have significant technical and analytical complexity, and are critical to the realisation of strategic plans either within specific business functions, and / or across multiple business functions.  In particular we are looking for a person with proven track record of improving conversion for a big digital brand, working in Agile teams, developing and implementing solutions using a wide range of technologies including Adobe and GA, and techniques encompassing statistical modelling, AB and MVT testing and revenue attribution modelling.

TUI UK & Ireland is one of the leading markets within the TUI Group – the world’s number one integrated tourism business.

What you will be doing

As a lead Conversion Analyst you will be leading a team of analysts to help deliver the digital strategy. You will actively liaise with multiple stakeholders at all levels of the business, including senior and board level management, to identify business opportunities which can help deliver significant digital change. You will define hypotheses, potential solution approaches and business benefits, with other stake holders working in Agile teams including product owners, UX/UI Leads, Business Analysts and IT developers; you and your team will then specify and agree actual analytics, and, working with both business and IT teams, ensure such developments are delivered to time and budget, productionised as appropriate, and that benefits are realised.

You and your team will be liaising with a wide variety of stakeholders to support and shape strategic business initiatives through the application of data and insight, drawing on knowledge from other teams (e.g. customer analytics and commercial analytics) where applicable. You will actively support and shape the development of our self-service optimisation across multiple sites using optimisation tools like Adobe Target, Server side developments, while simultaneously having a constant eye on the future, highlighting opportunities that may not yet have been considered.

You will work closely with IT and business teams throughout project life cycles, prioritising, managing and reporting on effort and progress, to ensure benefit delivery is accelerated and maximised, and that project risks are minimised. As propositions approach build you will actively promote the benefits of split testing, which is a growing programme with the wider objective of embedding a test and learn culture in our business. You will be comfortable in A/B and multivariate test hypotheses and then presenting your insights, scientifically proven to the appropriate stakeholders by demonstrating how it contributes to the bottom line.

What we are looking for
    • A leader with demonstrable recent experience and skills in digital analytics and Conversion rate improvement through:
      • Digital analytics experience, in a product optimisation/ agile scrum environment
      • Experience in using enterprise level digital analytics solutions, ideally Adobe Reports & Analytics (SiteCatalyst), Ad-Hoc (Discover) and Target
      • A/B and multivariate testing experience
      • Understanding of statistical concepts like sample size calculation, significance, Type I and Type II errors
      • Appreciation and/or implementation experience of digital analytics data collection methods
      • Experience in business application areas such as customer analytics, customer value management, yield management will be preferred.
    • Strong recent technical skills in a range of data management and Web analytics technologies, including Adobe Reports and Analytics, Adobe Target, GA, Tableau combined with a proven ability to learn new techniques quickly. Additional experience of working with large, unstructured and structured datasets, statistical modelling and analytics tools such as R, SAS, Python, Matlab , SQL will be optional.
    • Ability to think strategically – see the bigger picture, analyse complex problems and quickly evaluate options to meet business expectations.
    • Experience of prioritising and clarifying backlogs and ability to quickly ascertain the cost/benefit of different approaches.
    • Understand customer needs, both internal customers and external customers and balance this with commercial drivers.
    • Knowledge of IT development lifecycles particularly working in agile setup and demonstrable experience reviewing and contributing to technical specifications;
    • Knowledge of the TUI UK & I business model (and Travel Sector);
    • Excellent communicator, both verbal and written, in English. Comfortable communicating high level concepts to senior stakeholders, whilst also being able to delve in to the detail of complex changes when required;
    • Self-motivated leader who takes initiative and works collaboratively with proven experience of motivating and developing a team;
    • Ability to influence, challenge, engage, negotiate and inspire team members, peers and stakeholders at all levels both inside and outside the division;
    • Ability to manage ambiguity and quickly adapt to changes in priority.
    • Degree qualification (minimum 2:1) in a mathematics or statistics focused degree, and either associated post graduate or professional qualification.

Working within TUI group

TUI UK and Ireland is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Sub brands include Sensatori, Sensimar, and Family Life, as well as First Choice Holiday Villages and SplashWorld Resorts. Our airline is the UK’s third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.

It’s our people that make us number one

TUI Group is the leading tourism business with over 67,000 employees across the world.  The Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies, and much more.  At TUI, we have embarked on a journey of development towards a more digital, connected and integrated future.  But we haven’t arrived there yet. Join us now and shape the future of travel.

You can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, great rates with foreign exchange and discounts with retailers.

How to apply

Please click on the link below, the application process consists of answering a few questions and uploading your CV.

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