Content Marketing Manager

Belfast, NORTHERN IRELAND | about 2 months

Job Summary

Belfast
Imperva

£43,275 Average salary of similar jobs | Check Salary...

Job Description


The Opportunity

As a content marketing manager, you will be an integral addition to the product marketing team, playing a central role in our marketing outreach. To be successful, you will need exquisite writing and communication skills as well as the ability to collaborate with multiple global teams. The role involves content writing and editing, management of an editorial calendar, sourcing ideas for new articles and assets and coordinating with internal marketing team members, company-wide contributors, contractors, and freelancers. The end goal is to convey Imperva’s value within our marketing collateral, driving thought-leadership, customer acquisition, and ongoing customer success. This person should be an energetic and articulate individual with significant writing and editing experience. The ideal candidate is innately curious and can simplify complex ideas for broader consumption.

As part of the Marketing team, Product Marketing owns the development and execution of our feature releases and go-to-market strategy, product positioning and value proposition development, buyer personas, customer marketing, and content for sales & field enablement. We work in cross-functional teams, look for any opportunities to talk to customers and customer-facing teams, believe in going above and beyond to deliver timely, quality materials, and constantly refine our approach based on results. We prioritize work that delivers the most impact and is measurable and achievable.

What you'll do:

Create breakthrough market-facing assets

        Incorporate messaging from product marketing owners into new content you will write to support upsells and new logo acquisition.

        Write blogs, whitepapers, e-books, guides, and case studies to demonstrate product value to customers.

        Plan and manage the production of videos and infographics used to cement Imperva’s thought-leadership position, attract customers and support and accelerate the buyer's journey.

        Create compelling content that attracts readers, encourages them to subscribe to our updates, and ultimately builds trust in us as experts in the cybersecurity field.

        Revise and edit content from company-wide contributors, contractors, and freelancers to support marketing goals and to drive behavioral metrics and subsequently measure content effectiveness.

        Source ideas for new articles and assets.

        Create compelling content for customer communications, including announcement of new releases, features, and functionality benefiting our customers.

        Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

        Be an arbiter of best practices in grammar, messaging, writing, and style.

        Integrate content activities into PR efforts and traditional and digital marketing campaigns.

        Distill highly technical content into digestible, compelling editorial pieces accessible to as broad an audience as possible.

        Identify the content needed to support and extend marketing initiatives and determine which methods work for the business and why.

        Interact with writers, copyeditors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

        Establish workflow for requesting, creating, editing, publishing, and retiring content.

Qualifications

       Bachelor’s degree in English, journalism, public relations, business management, marketing, communications or equivalent.

       5+ years writing experience in content marketing, product marketing, customer communications, or marketing communications, for a technical, B2B product and 3+ years of editing experience. The best candidate will have up to 10 years total experience in this space.

       Cybersecurity experience preferred.

       Experience with Marketo.

       Able to coordinate across many teams in different time zones and iterate and deliver on initiatives with strict timelines.

       Strong attention to detail, with a proven ability to be self-directed, to work with minimal supervision, and to prioritize workloads.

       Fast learner with outstanding English communication skills and the ability to explain and translate technical concepts into simple and intuitive communications.

       Be able to provide examples of your work, which may include blogs, release notes, newsletters, videos, or even integration and migration guides.

       Strong technical writing skills with a diverse portfolio of published work - Understanding of editorial and PR processes.

       Audience development through the use of content to influence the buyer’s journey.

       Entrepreneurial thinking and the ability to act effectively with only high-level direction is essential.

       Experience with security, cloud, or SaaS a plus - Experience working in global teams a plus.

       Experience conceiving infographics and writing video or audio scripts.

Rewards

Imperva offers a competitive compensation package that includes base salary, medical, flexible time off, and more. It’s an exciting time to work in the security space. Check out our products and services at www.imperva.com  and career opportunities at www.imperva.com/careers .

Legal Notice

Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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